Quantitative Opinion Research
New Horizon Technologies offers a full-range of quantitative survey services, from in-field intercept surveys to evening phone studies. Using the latest techniques in statistical study design and execution, New Horizon Technologies' MarkeTech Research Center seeks to provide objective, actionable information for clients.

Quantitative research provides a focused, statistically-validated way to draw conclusions about the attitudes or reported behaviors of a target population. Quantitative research can provide valuable insight into the preferences and attitudes of end consumers. It can also provide an objective description of the practice patterns of various types of professionals in industry. Combined with secondary literature research and individual interviews, quantitative research can powerfully validate a broad set of conclusions about a potential market. MarkeTech Research Center can furnish the following types of quantitative research services:

Database Marketing
Internet Marketing and Website Use Analysis
Web Surveys
Direct Mail Programs
Product Introduction and Channel Testing
Database Design and Programing
Statistical Design and Analysis
Site Placement Studies
Consumer Opinion Surveys
Forecasting

MarkeTech professionals have over 80 years of combined experience, including work for such companies as Colgate-Palmolive, Hallmark, Coors, Westinghouse and The Nature Conservancy. Our growing list of clients is testimony to the firm's integrity and expertise. Our success continues to be built on the following client commitments:

Customer Satisfaction: We work to achieve 100% client satisfaction and build long-term business partnerships. Key client staff are involved and informed at every
step of project execution. Client support continues until the client sees results.
Professionalism: We uphold the highest standards of business ethics and performance. Every client is treated with respect and client confidentiality is honored.
Quality: We achieve the highest levels of performance by constantly improving our knowledge, skills and operational efficiency. This dedication to quality is reflected in our work and technical proficiency.
Dependability: We follow through on promises and make sure that all project deliverables are thorough, accurate, and easily understood.
Results: We provide business information and focused marketing strategies that produce measurable improvements in our client's business.

Rates for quantitative studies vary widely depending on the scope, length of interviews, and screening criteria chosen for the study. Please contact us to discuss your study interests.