Market-Positioning Studies
All companies face change. In his book Only the Paranoid Survive, author Andrew Grove, President and CEO of Intel, refers to these moments of change as strategic reflection points. These points emerge when:

consumer values and needs shift as a result of some unexpected exogenous factor;
new competitors challenge existing markets;
new technologies re-define existing products, processes, and services;
new or revised regulations force change in previously accepted practices; and
new opportunities call for cooperation, rather than opposition, between competitors

To expand its customer base in the face of these changes, a company must continually strive to understand and then meet the constantly evolving expectations of its market ... and it must do so as well as, if not better than, its competitors. Complicating this process is the emerging “.com Environment,” which challenges firms to discover new ways to establish competitive advantages and build and maintain customer relationships.

The MarkeTech Research Center helps its clients meet these challenges through effective market-positioning studies. These studies are tailored to yield decision-level data regarding:

The features or benefits customers expect of a particular product/service.
How certain features influence—either positively or negatively—the customer’s purchase decision.
The customer’s current level of satisfaction with a particular product/service, and the likelihood of repeat purchases.
The target customer’s knowledge and perception of the client’s company and/or product.
How customers want or expect to be treated, and to what extent the client company is meeting these expectations.

Over the years, the MarkeTech Research Center has completed a wide variety of research projects for dozens of clients.

Commitment to Our Clients
The MarkeTech Research Center prides itself on a long history of customer satisfaction and is committed to ensuring its clients receive the highest possible value for their market-research dollars. Specifically, the MarkeTech Research Center commits to:

Working closely with its clients to develop a scope-of-work suitable to meet each client’s needs;
Proceeding with the project only after the client has approved the scope-of-work and accompanying budget;
Maintaining regular communication throughout the course of the project to keep the client informed of progress and pertinent findings;
Presenting the project findings and accompanying recommendations in a professional, easy-to-read format designed to address the specific items noted in the scope-of-work.

In the end, the MarkeTech Research Center’s commitment is to deliver objective, market-based data which the client can then use as the basis for strategic business decisions.